Multi-Channel Digital Marketing Lead

KEY RESPONSIBILITIES

Performance Marketing & Growth Strategy:

• Lead the planning and execution of paid acquisition campaigns across multiple digital platforms.

• Design and optimize user acquisition funnels to maximize ROI and conversion rates.

• Manage media budgets and ensure effective allocation to meet KPIs (CPI, CPA, ROAS, retention).

• Explore and test new growth channels, ad formats, and automation tools.

• Develop a holistic view of performance across channels, integrating data from paid, organic, influencer, and community marketing for unified measurement and optimization.

Seeding & Influencer Marketing:

• Plan and execute seeding strategies to boost brand visibility and engagement across relevant online platforms and communities.

• Identify, onboard, and manage KOLs, influencers, and micro-creators to support product launches and marketing campaigns.

• Collaborate with influencers and content creators to ensure authentic brand storytelling and performance-driven outcomes.

• Track, analyze, and report the effectiveness of influencer and seeding activities (reach, engagement, traffic, conversions).

Social Media & Community Development:

• Build and scale engaged communities, especially in MMO or user-based ecosystems.

• Develop and implement social media strategies to grow organic reach, engagement, and conversion.

• Collaborate with online communities and affiliates to drive awareness and acquisition campaigns.

• Monitor social trends, audience behavior, and competitor activities to inform future campaigns and creative direction.

Data Analytics & Optimization:

• Continuously analyze campaign data to identify insights, trends, and growth opportunities across all digital touchpoints.

• Implement A/B testing, audience segmentation, and creative performance evaluation to enhance campaign results.

• Work closely with Data and Product teams to translate user insights into actionable marketing initiatives.

• Build and maintain performance dashboards consolidating results across paid, earned, and owned channels.

• Bachelor’s degree in Marketing, Business, or related field.

• 4–6 years of hands-on experience in Performance Marketing / Digital Marketing, with proven success in managing multi-channel campaigns.

• Demonstrated experience in seeding, influencer/KOL marketing, and social amplification strategies.

• Proven track record in campaign measurement and optimization across multiple channels (paid, owned, and earned media).

• Experience in MMO, community growth, or affiliate marketing is a strong advantage.

• Deep understanding of digital advertising platforms.

• Strong analytical skills; proficient in tools like Ads Manager, and Data Studio.

• Strategic thinker with the ability to balance creativity and data-driven performance.

• Solid knowledge of funnel optimization, remarketing, and marketing automation.

• Strong project management, communication, and stakeholder collaboration skills.

• Highly self-motivated, data-driven, and result-oriented with a growth mindset.

• Competitive salary package (Base salary and performance bonuses).

• Probation period salary is 100% of the official salary.

• Comprehensive health and accident insurance.

• 15 days of annual leave, 3 remote work days per month.

• Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).

• A creative and modern working environment.